“¡El Machismo es Violencia!” Sex, Human Rights, and Masculinity on the Ecuadorian Coast

Karin Friederic, Assistant Professor, Dept. of Anthropology, Wake Forest University, and Vera Campbell Resident Scholar, SAR

Colloquium, SAR Boardroom

Wednesday, September 30, 2015, 12:00–1:00 pm, Free

Karin Friederic, 2015-2016 Resident ScholarKarin Friederic, 2015-2016 Resident ScholarPhotograph by Ken Bennett. Courtesy of Karin Friederic.Karin Friederic, 2015-2016 Resident ScholarPhotograph by Ken Bennett. Courtesy of Karin Friederic.

In rural coastal Ecuador, human rights campaigns against domestic violence have introduced new ideas about gender, sexuality, and health. Because these campaigns focus on “machismo” as the central problem, they reproduce the idea that men are inherently violent, leaving little room for the development of alternative masculinities. Drawing on fifteen years of research, this presentation examines how women’s rights work affects men and masculinities. Dr. Friederic will examine the everyday struggles of Las Colinas’ men and women as they live, work, parent, and attempt to make sense of changing norms and gender ideals. Specifically, how has exposure to state media campaigns, laws, and health and development programs changed the way men understand themselves and their intimate relationships?

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